How do I promote my music on Instagram and TikTok at the same time?

Connect both accounts and Social Director adapts the same idea into a Reel for Instagram and a vertical post for TikTok — captions, hashtags, and timing tuned per platform.

Is social media really how musicians get gigs?

Talent buyers and event planners do check your socials. Consistent posting tells them you're active, sell tickets, and won't ghost the gig — which is usually what closes the booking.

What's the best posting schedule for a working band?

Three to five posts a week, with a heavier push 10 days before each show. Social Director ships that cadence automatically — see our blog for the full breakdown.

Can I keep my brand voice if AI is writing posts?

Yes. You set the tone (e.g. 'dry humor, no exclamation points, never call us a project'). Every draft is editable before it goes out.

For musicians & bands

Music marketing on autopilot.

Tell Social Director about your band once. It turns your shows, releases, and clips into ready-to-post captions, graphics, and reels — scheduled across every platform while you're on stage.

Get started — $5/mo See other performers

Sound familiar?

The realities of marketing yourself as one of the working musicians we book.

—You finish a great show, then forget to post about it for three days.

—Tour dates change and your Instagram, TikTok, and Facebook all say something different.

—You don't have time to learn Reels editing between rehearsal, the day job, and load-in.

—Your last 'big release post' got 11 likes and you don't know why.

What Social Director does for musicians

Captions in your band's voice

Drop in a setlist, a release date, or a clip. You get post copy that sounds like you — not like a marketing intern.

Tour dates synced everywhere

Announce a show once. Social Director schedules the announcement, the reminder, the day-of, and the recap across every platform.

Promo art for releases and gigs

Generate gig posters, single artwork promos, and short videos from one prompt. Higher monthly limits on Pro and Studio.

See what your fans actually like

Track which songs, clips, and cities drive the most engagement so the next campaign goes harder, not louder.

Posts in your world

Every image and caption Social Director makes is generated for your act.

Simple pricing

Start at $5/mo. 14-day money-back guarantee.

2 months free

Starter

For any working act

$5/mo

1 user
1 brand (social set)
25,000 AI texts / month
15 AI media / month
5 connected social profiles
3 GB storage
AI Viral Shorts
AI Avatars

Pro

For performers posting heavily

$15/mo

1 user
1 brand (social set)
100,000 AI texts / month
50 AI media / month
12 connected social profiles
10 GB storage
AI Viral Shorts
AI Avatars

Studio

For small teams / multiple acts

$39/mo

3 users
3 brands (social sets)
300,000 AI texts / month
120 AI media / month
20 connected social profiles
25 GB storage
AI Viral Shorts
AI Avatars

Paddle is our merchant of record — sales tax/VAT is handled at checkout. 14-day money-back guarantee. Cancel anytime.

Accounts are set up by hand within 24 hours of payment (usually much sooner). You'll receive a confirmation email immediately after checkout.

Questions musicians ask

How do I promote my music on Instagram and TikTok at the same time?: Connect both accounts and Social Director adapts the same idea into a Reel for Instagram and a vertical post for TikTok — captions, hashtags, and timing tuned per platform.
Is social media really how musicians get gigs?: Talent buyers and event planners do check your socials. Consistent posting tells them you're active, sell tickets, and won't ghost the gig — which is usually what closes the booking.
What's the best posting schedule for a working band?: Three to five posts a week, with a heavier push 10 days before each show. Social Director ships that cadence automatically — see our blog for the full breakdown.
Can I keep my brand voice if AI is writing posts?: Yes. You set the tone (e.g. 'dry humor, no exclamation points, never call us a project'). Every draft is editable before it goes out.

Talk to us

Questions or want a hand getting set up? Email support@socialdirector.app or use the form below.