How do DJs promote themselves on social media?

Short, sound-on clips of crowd reactions, mix snippets, and gear shots out-perform full set videos. Social Director cuts and captions these from the longer footage you send in.

How often should I post if I'm DJing every weekend?

Aim for 4-6 posts a week with a heavier push around announce, on-sale, and show day. We ship that cadence per booking automatically.

What if my management already runs my socials?

Bring your team in as collaborators — they approve drafts, you keep playing.

Can I link to SoundCloud, Beatport, and YouTube?

Mixes auto-announce on Instagram and TikTok with the streaming link; we promote your native uploads from the social side.

For DJs

Drop the set. We'll post it.

Touring DJs lose followers between gigs because no one's posting. Social Director turns every set, mix, and residency into a content drumbeat that runs without you.

Get started — $5/mo See other performers

Festival DJ behind the decks with stage lights

Sound familiar?

The realities of marketing yourself as one of the working DJs we book.

—You play three cities a week and the only post about it is a story that disappears.

—Your last upload was eight months ago.

—Promoters tag you and you forget to repost — they notice.

—Your TikTok works, then you tour for ten days and the algorithm forgets you.

What Social Director does for DJs

Mix drops, scheduled

New mix? Social Director generates the cover graphic, writes the caption, and schedules the announce, the drop, and the recap across every platform.

Tour content on rails

Pre-show hype, day-of countdowns, post-show recaps — generated and queued for every date on your calendar.

Promo art that matches your energy

Set posters, single covers, and short clips generated in your color palette and font system.

See which cities convert

Track which markets drive followers and ticket clicks so the next booking decisions get easier.

Posts in your world

Every image and caption Social Director makes is generated for your act.

Simple pricing

Start at $5/mo. 14-day money-back guarantee.

2 months free

Starter

For any working act

$5/mo

1 user
1 brand (social set)
25,000 AI texts / month
15 AI media / month
5 connected social profiles
3 GB storage
AI Viral Shorts
AI Avatars

Pro

For performers posting heavily

$15/mo

1 user
1 brand (social set)
100,000 AI texts / month
50 AI media / month
12 connected social profiles
10 GB storage
AI Viral Shorts
AI Avatars

Studio

For small teams / multiple acts

$39/mo

3 users
3 brands (social sets)
300,000 AI texts / month
120 AI media / month
20 connected social profiles
25 GB storage
AI Viral Shorts
AI Avatars

Paddle is our merchant of record — sales tax/VAT is handled at checkout. 14-day money-back guarantee. Cancel anytime.

Accounts are set up by hand within 24 hours of payment (usually much sooner). You'll receive a confirmation email immediately after checkout.

Questions DJs ask

How do DJs promote themselves on social media?: Short, sound-on clips of crowd reactions, mix snippets, and gear shots out-perform full set videos. Social Director cuts and captions these from the longer footage you send in.
How often should I post if I'm DJing every weekend?: Aim for 4-6 posts a week with a heavier push around announce, on-sale, and show day. We ship that cadence per booking automatically.
What if my management already runs my socials?: Bring your team in as collaborators — they approve drafts, you keep playing.
Can I link to SoundCloud, Beatport, and YouTube?: Mixes auto-announce on Instagram and TikTok with the streaming link; we promote your native uploads from the social side.

Talk to us

Questions or want a hand getting set up? Email support@socialdirector.app or use the form below.